Livpure has officially launched the Allura Premia Ultra water purifier equipped with ClearDrop Technology in India. Priced at Rs 17,400, this advanced RO system targets toxic modern pollutants like PFAS and microplastics.

Key Takeaways

  • Livpure has launched the Allura Premia Ultra RO water purifier in India, priced at Rs 17,400.
  • The device features ClearDrop Technology, targeting emerging contaminants like PFAS, microplastics, and uranium.
  • It comes with a comprehensive 30-month maintenance-free warranty and a 10-stage filtration process.

In a significant move to address modern water contamination challenges, home appliances major Livpure has officially launched its premium water purifier, the Allura Premia Ultra, in the Indian market. Priced at Rs 17,400 and currently retailing on Amazon India, this cutting-edge reverse osmosis (RO) system is designed to combat not just traditional impurities, but also highly resilient modern contaminants that are increasingly threatening public health.

The Power of ClearDrop Technology

At the heart of the Allura Premia Ultra is Livpure’s proprietary ClearDrop Technology. According to testing conducted by an independent NABL-accredited laboratory, this innovative technology represents a massive leap forward in domestic water treatment. It is proven to filter out up to 98 percent of microplastics, reduce harmful uranium levels by over 97 percent, and bring pesticide and toxic Per- and Polyfluoroalkyl Substances (PFAS)—often referred to as 'forever chemicals'—down to near-zero levels.

Advanced 10-Stage Filtration and Specifications

The water purifier is engineered with a robust 10-stage purification system, ensuring that every drop of water is meticulously filtered. It features a Super Sediment Filter to remove fine suspended particles, an advanced alkaliser to balance the water's pH level, and an in-tank UV sterilisation system to prevent any bacterial growth inside the storage tank. Boasting a 7-litre storage capacity, the appliance ensures a continuous supply of clean drinking water for medium to large households.

Industry-First Warranty and Market Disruption

One of the most compelling selling points of the Allura Premia Ultra is its unprecedented 30-month (2.5 years) maintenance-free warranty. This comprehensive warranty covers the entire product from the date of installation, addressing one of the biggest pain points for RO consumers—high recurring maintenance costs. By offering this, Livpure is positioning itself as a consumer-centric disruptor in the highly competitive Indian water purification sector.

Vision for the Future

Commenting on the launch, Rakesh Kaul, Managing Director and CEO of Livpure, emphasized that contemporary drinking water contains hazardous invisible threats like heavy metals and microplastics that standard filters fail to address. To support its growing product lineup, the company has announced aggressive expansion plans, including the establishment of 100 Exclusive Brand Outlets across key Indian markets in the upcoming financial year.